When it comes to deciding on what type of retail store layout will be the most beneficial, a host of suggestions will inevitably be offered. Some are more geared toward envisioning the post-construction phase, while others tend to be focused on the stages connected to getting the structure built.
An experienced commercial contractor can work with a retail construction company to make the final decision a reality. Listed below are five tips for the best possible retail store layout:
Immediately Grab Their Attention
While the general idea is to offer a welcoming presence to customers, any knowledgeable commercial contractor will make sure the design near the entrance delivers an immediate impact. Creating space that allows for a presentation of potential impulse buys is something that should be carved out.
Other items that tend to offer a certain pull with customers are those with a seasonal connection or new items that have already established a foothold with consumers. Knowing that such items are easily accessible engenders more loyalty from those making the purchases.
Room to Roam
Stores can have thousands of different items for sale every day. However, if stocking these items leads to cramped aisles with shopping carts and scores of people wandering around, it represents an unappealing option to buyers.
Offering wider spaces might mean making things more compact on the shelves, but the byproduct of this approach is likely to lead to an increased volume of purchases from the available items. Those sort of consistent buys can often serve to bolster the overall economic health of a store.
Aim to Be Flexible
There’s no rule that says every layout for a retail store has to be the same as everyone else. The main goal is to present the items for sale in a way that compels a shopper to come and visit a specific area.
Working with a veteran retail construction company is often the best way to make this happen. Those companies have a grasp of what’s worked for previous clients and can offer cogent advice that will make sure that the best choice is made.
Proper Placement of Registers
While having registers in the front of a retail store seems like the wisest course of action, it actually limits the visual impact this type of outlet can make. A veteran commercial contractor knows how carefully plot out the path the average customer will take.
Generally, the best retail store layout has payment areas on the left hand side because customers have a tendency to head right once they enter. That can give them a glimpse of the many items a store is selling.
Focus on Convenience
Taking the mindset of the customer into consideration when considering the design of a store can often develop into a hidden asset. Adding something as simple as seating against the walls can help offer a respite or a place to wait for public transportation.
Depending on the type of retail store involved, strategizing to find a good spot for a customer service area, a pharmacy or an ATM can be beneficial. Not all such stores will need to include these aspects, but assessing such options beforehand is a wise decision.
Go With the Professionals
Stovall Construction has been a retail construction company for more than four decades and is licensed in 15 different states. Over that lengthy span, the company’s body of work says it all. So when you need to put up a retail store, make sure Stovall Construction is the company you call. Contact us today.